Category : Market Fit

A practical guide to testing a new market cheaply before you pivot, from customer interviews and landing pages to pop-up stalls and small ad tests.

Hybrid working has rewritten the city-centre trading week. Here's how to reshape your hours, offer and marketing around part-time office workers and the residents who never left.

A practical framework for first-time founders weighing up whether to change direction or stay the course, including how to read the evidence and set a deadline.

Seven practical signals that show a pivoted offer is finding real traction, from repeat usage and pull from customers to shortening sales cycles.